Approaching Sustainability through Stakeholder Involvement
نویسندگان
چکیده
Until the last decade of the 20th century, the environmental aspects of the sport industry very seldom received any attention in the societal debate. The very same year as the UNEP summit on Environment and Development was held in Rio, negative environmental aspects on the hosted city occupied space from the sport broadcast of the Summer Olympics in Barcelona. Despite an ambitious environmental programme, Greenpeace dubb ed the Sydney Olympics with the title "Green Games Dirty Sponsors ", based on criticism on bad labour conditions and environmental practices among same of the games sponsors. Golf tournaments similar to other large-scale events contribute to environmental change and degradation mainly through transports of goods and people, waste generation and littering, erosion and compaction of soil. Golf, as a concept is also the target of criticism of environmental impacts related to the construction and operation of golf courses. Golftoumaments are dependent on the revenue from sponsor allowances and ticket sales. . Could critic on how the event affects the environment or socio-economic aspects of the hosted community threaten the continuous success of these events? . How do the involved stakeholders, i.e. visitors, sponsors, employees, supplier's etc., perceive the environmental aspects of the Volvo Scandinavian Masters? . How could Volvo Scandinavian Masters involve these stakeholders in the design of environmental and socio-economic improvement programmes?
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